Colours are the medium of communication of our stories as a company, brand and who we truly are. It perfectly represents us with all our real characteristics and interests. It helps us unify the experiences we create. The colour system guides us how to communicate through different channels consistently.
Our primary palette consists of vibrant colours to bring confidence and boldness to our brand. It’s enriched with our core values of brand - trust, reliability, dependability, logic and serenity. We use the palette logically and minimally to set the direction and the visual hierarchy in all communications.
Our secondary palette balances vibrancy with subtlety and keep things fresh and rejuvenating. These are widely used for our brand campaigns which differentiates us as a brand. These colours enlivens the brand and bring in life in all the artefacts.